Let's review a couple commercials currently running on cable TV, shall we?
First, there's the spot advertising the Trojan Vibrating Touch fingertip massager. It features a group of women at a bridal shower. The bride-to-be unwraps the gift and expresses her delight at receiving one of these lovely toys. She then finds out that she's received multiples (no pun intended) of them, because her friends think they're so fantastic. Cut to her at home with her man. She says something like, "Honey, remember that massager I wanted? Well, we got THREE of them!" And he replies, for no discernible reason, "Sweet!" What's wrong here:
A. Why is a woman getting married receiving sex toys? It seems a slightly outdated idea that, until those vows are said, there has been no action between the sheets ... so WOW, here's something that's going to really knock your socks off in this new world of experimentation. Or maybe the message is "Prepare yourself for a lifetime of sexual stagnation ... here's a weapon in defense of ho-hum monogamy." I don't know. What I do know is that perhaps it would be more appropriate to give sex toys to people who really need them. Like your single friends.
B. Is it weird to have someone wrap up a sex toy and give it to you with their glowing (pun intended) recommendation? Can you help thinking about that person every time you take it out of that drawer, or box under your bed, or hidden panel in your wall? I don't know. I've never gotten one as a gift. True friends, see A. Or maybe not. I can't decide.
C. Why does the husband-to-be seem thrilled at the vote of no confidence that his wife's friends have given him? He might as well have said, "Sweet! Now that my inadequacy has been addressed, I can quit worrying about pleasing you. Obviously I've never been even remotely close to satisfying you, since you think you need several battery-powered devices to do the job."
Second, let's talk about the commercial for the men's Shake Weight. If you aren't familiar with this product, it's basically a dumbbell with a kind of piston action that shakes the weight in your hand and (ostensibly) tones your arms through the process of "dynamic inertia."
So the TV spot features several shirtless, oiled up, very muscular men gripping a pumping rod in their fists and wearing an expression of pain (because it's so HARD!) mixed with pleasure (but it hurts so GOOD!)
In short, this is the gayest commercial I've ever seen in my life. And I don't use the term in a derogatory way. I mean literally fodder for endless homoerotic fantasies. Really gay. Like "Top Gun" volleyball-on-the-beach gay.
But here's the kicker. Toward the end of the commercial, the ripped guy in the little shorts is really having quite the intense experience with his Shake Weight. He's sweating, he's got a death grip on this thing, and when he finally can't take it anymore, he groans and exhales, "Ahhh ... that's it!"
Maybe the girl excited about the massager should just light some candles and watch the Shake Weight ad. And, judging by her future husband's enthusiasm for being relieved of duty (so to speak), maybe he should, too.