Pulling My Hair Out

Let me begin by saying that this blog in no way intends to target specific people and make fun of them, at least by name. Most subjects are (and thankfully remain) anonymous. However, in this particular case, I can't help it.

Every day, my bus passes a house with a large canvas flag out front advertising an at-home beauty shop. In itself, this is a fine idea. What has bothered me for the last three years, and what continues to bother me (to the point that I feel the irrepressible need to rant about it) is the name of the business. The sign reads: "What The Hair Is Going On With Deana?"

This isn't a cute tagline. It's the actual name of the shop. There are so many things wrong with this, I don't even know where to begin, but here are the two biggest problems.

First, the length. How many people find it necessary to use an entire sentence, complete with punctuation, to describe their trade? I'm a small business owner. I didn't name my company "Courtney and Jen Make the Best Greeting Cards Ever!" No, my good readers, I did not. I named it Green Couch Cards. It's simple, it has personal meaning, and it lends itself to a charming graphic.

Second, the "play on words." I have to put this in quotes, because I don't think it can accurately be described as such. Presumably, "hair" is standing in for "heck," or for those of us with potty mouths, "hell." Nowhere in the English language does "hair" even remotely sound like "hell." I've tried it in several different accents. Now, if she had gone with "What the gel?" we're getting closer to clever. How about "I Don't Give a Snip" or "Tress to Kill" or "Comb Sweet Comb?"

Now, I checked out the website, and the woman actually seems pretty cool, despite her lack of marketing technique. She mentions she's a huge movie fan. So how about "Curl, Interrupted" or "Eyes Wide Cut" or "My Hair Lady?" Even "Talladega Nights: The Legend of Ricky Bobby Pin" would be an improvement at this point.

Of course, some names could be taken the wrong way. "Dirty Hairy" might not work, nor would "Scissor Me." And you'd want to steer clear of anything with the word "blow" in it, unless your goal is to receive numerous phone calls with nothing but heavy breathing on the other end.

The bottom line is this: I'm not saying it's not a good place to get your hair done. I'm just saying a little more thought could have been put into it. I spent ten minutes on it, and (copyright limitations aside) I came up with several options. I can think of three actual salons with great names, if you're into legitimate wordplay: "Shape, Wrap & Roll," "Curl Up & Dye" and another one on the same street, "Foiled Again."

Deana, it's not too late. I have faith in you. Your business is dyeing for a name change. 'Do it now. Make it permanent.